May 15
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Day 4 – Why Company Build Blog For Their Website?

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Since the popularity of Google search engine and the blog platform that enables easy immediate broadcasting of content has led big company’s to create a blog or even multiple blogs for their website.

Here is the list of Fortune 500 Business Blog created by big companies http://www.socialtext.net/bizblogs/index.cgi

To name a few Big Player, Coca Cola, Nokia, Motorola, MC’Donalds and the list goes on…with more and more companies knowing about the power of blogging and emerging their business out of it.

One of the most powerful features that a blog has are the comment or opinion section. This plug ins enables consumer to publish their opinion, and when this opinion is publish, it will be expose to the search engine immediately and people who are searching for opinions will drop by. Thus, the community of opinion has the power to significantly influence purchasing decisions. When a blogger includes the input of customers for product development, a blogger can receive feedback, more links, producing higher sales and turning customers into brand evangelists.

By setting up a company blog, a company is setting up an online dialogue between consumers and bloggers. Because of the nature of search engine and the growth of blogging, the company has the ability to make a bigger impact on community discussion by developing content on a blog.

Thus to say, getting a business website with a blog platform feature and yet still look like a company website is like having ‘one stone to kill two birds’

That is the reason we, Crocgo introduce and educate you on this amazing platform for your business.


Author: admin

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