When striving for maximum readership, one of the most critical choices you can make is how you decide to tittle your posts. Search engines weight the subject lines that appear at the top of each entry heavily, and RSS newsreaders typically display titles only unless a reader double-clicks to read further.
For those reasons, smart bloggers take the time to select words and phrases that will match searches that they expect their target audience to make. They also attempt to write subject lines that will compel subscribers to read further.
The easy way to meet both goals is to avoid cryptic, vague, and/or cute subject lines. Subject lines like “check this out”, “what do you think” and “wazzzup” don’t align with searchers needs and are likely not compelling enough for many to want to read more. Phrases that combine the bext of both worlds might be ones like “My ipod is haunted,” ” How can I find cheap airline fares,” or “Getting a job interview at Google.”
The first paragraphs of your entries are weighted more heavily by search engines than paragraphs that come later, so you’ll want to try to introduce relevant terms early in you posts.
Soon we will be writing on ” Launching you Business Blog and Getting noticed,” which will talk more about how to identify search keywords that might be relevant to your audience.
- The Effectiveness Of Posting Frequently
- Importance Of Keywords
- Raising Awareness and Visibility
- How Much & How Often?
- Pinging And Publicity
- Content Is king!
- Pay Per Click Is Not As Effective As Natural Listing
- Watch Your Space!
- Essential & Important Features Of A Website
- Day 5 – Writing Your Blog
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