It’s getting harder and harder to make a splash in the blogosphere these days, because there’s so much competition for reader interest. Many says that writing lots of great posts is enough to grab attention, but we’re not convinced. We know from personal experience and from talking with other bloggers that more should be done.
Hit the ground running
As popular and effective Business Website are, you still can’t just open your blog up for business and then sit back and wait for thousands of visitors and customers to arrive. The first successful business website were the result of accidental entrepreneurship. This lucky accident no longer serves much purpose, and having a launch strategy is key.
Our launch-specific advice is to hit the ground running with a well designed and properly functioning blog. Have several posts ready on your first day, asking for reader feedback. Respond quickly to comments to show you’re listening and contributing to the conversation. A great example of a succesful launch is Zillow (www.zillowblog.com), a real-estate site. On the day they launched their property-valuation site, they launched a log with it to answer questions, explain how Zillow works, and introduce the people behind it. As thier head of marketing said, “when we first decide to have a Zillow blog, we all agreed that this could be a powerful way to talk to people, hear from people, and engage in conversations with real customers using the site.” Zillow by all measures was a huge success.
- How Much & How Often?
- Day 3 – Determining your Business Blog focus
- Essential & Important Features Of A Website
- Day 4 – Why Company Build Blog For Their Website?
- Why Business Blog are better then Websites?
- Raising Awareness and Visibility
- The Effectiveness Of Posting Frequently
- Day 2 – Why should your Business Blog
- Pinging And Publicity
- Microsoft Into Blogging!
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