If you do not get this part of the optimization process right then everything else you do will be in vain. Target the right keywords and your website will be a success; target the wrong keywords and you will miss out on the valuable traffic you are trying to canvas.

Keywords are very important to your website because without them your website theme will not be focused and as a result it is more likely that you will not rank well in Google.

Keywords should be identified and incorporated throughout the whole design of your website so that you can ensure it is focused on targeting the ones you have chosen. This will ensure not only that your content stays on track and is more relevant to your searchers but also that Google can see how relevant your website is. This will greatly increase your chances of gaining high positions within Google for search phrases that will generate real traffic.

Google can only recognize your site as being relevant to your desired keywords if you have used them in your website and in the links you have pointing to your website. This may sound very simple but most websites seem to miss out the keywords they are trying to target.

Some of the most common mistakes made when targeting keywords are:

• Targeting stop words
• Targeting keywords that are too broad
• Targeting too many keywords
• Targeting individual kywords
• Poorly representing keywords
• Not using different variations of keywords
• Worse, not having keywords at all

Make sure you do not make these common mistakes, as keyword selection is the foundation for your websites success within Google.

If you need our help to setup the right keywords for your website, feel free to contact us.

The content on your website is the main thing that will separate your site from all the others on the internet.

Great content will:

- Increase your chances of Google finding you relevant and placing you in a good position

- increase the likelihood of other websites in your industry linking to you

Content is what Google hungers for and it is always looking for new and more relevant content to show in its results.

Every website in every industry can have good, useful and unique content. You can create useful content by creating:

- Relevant help pages

- Information Pages

- Calculators

- Tips and cheats pages

- A relevant log

- A free Forum

It is this and this alone that will secure top placements, as this is what Google will derive the majority of its information on the page relevance from. Without content on you website you really have nothing to market and your website is of little use to your visitors.